#BEYOURWONBOSS CAMPAIGN
Like a boss, after 50 years Hugo Boss launches two simultaneous star-studded global campaigns for its brands BOSS and HUGO, launching a new logo for its core brand. The faces of this brand lineup are so strong for the BOSS spring 2022 that it had made a sensation around the whole world.
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Models, Tiktok star, Actors, Singers all being a part of ‘Be your own boss’ campaign highlighting the message that “LEGENDS Aren’t born, they are made” .
This campaign was shot by acclaimed fashion photographer – Mikael Jansson.
